September 01, 2010

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Bay Area Housing Prices Rise-- Case-Shiller Report June 2010 We’re thinking we should simply name this series after our last post, “There you go again”, in honor of the media whenever it manages to make a mountain out of a molehill. Typically, bad news is negative news since that’s what sells, but sometimes when the media get scooped by another outlet, they will try and dig up an opposing opinion in order to get a piece of the attention; further managing to confuse (or mislead) their audience. We see it over the spectrum of issues, but one common theme is they are typically issues that are “hot buttons” with their audience, like the economy, housing, jobs etc. It’s not hard to point out their lack of diligence—to dig a little deeper and ask “why”. So why don’t they do it? In today’s sound-bite media world it’s not about accurate reporting so much as getting the story out there fast and first. We tend catch slanted real estate reporting since it is what can easily spot, but it’s prevalent in many other areas as well. Take our last post pointing out the misleading report on housing sales decline. Almost simultaneous with that report was a report on the median price increasing. So they managed to exaggerate the report on the sales decline and overstate the median price increase. What’s a person to do? If you’re like us we’re sure you’d like to reply on the news you hear as accurate, but unfortunately, that’s not always the case. Sometimes you have...

Drew Morgan

Sponsored by Drew & Christine Morgan"Helping People Make Good Decisions"smReal Estate Sales and ConsultingCarlmont Associates

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